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Why your airline needs a Payment Orchestration Platform

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The Changing Landscape of Airline Payments


The airline industry has entered a new era of digital transformation, and payment strategies are at the heart of this evolution. The demand for seamless, secure, and optimised transactions has never been greater. As global travellers expect more flexible and localised payment options, airlines must move beyond traditional, fragmented payment solutions and embrace a streamlined, intelligent approach to payment processing.

Improving authorisation rates and reducing average transaction costs – even by a few percentage points – delivers a significant boost to operating margins.

But in a travel payment landscape that is continually changing, making these improvements requires integrating multiple payment partners for optimal processing, routing and settlement. The good news is, Payment Orchestration makes it simple for travel merchants to build a best-of-breed payment solution and ecosystem.

What is Payment Orchestration?


A Payment Orchestration Platform (POP) is a centralised solution that seamlessly integrates multiple payment service providers, acquiring banks, fraud management tools, and alternative payment methods into a single, intelligent system. It empowers airlines to optimise payment transactions across all markets and channels while reducing operational complexity and costs.


With a POP, airlines can:

A Payment Orchestration Platform automates critical functions, including smart transaction routing to the most efficient acquirer, dynamic payment method selection based on customer preferences, automated reconciliation and chargeback management, and real-time fraud detection and compliance enforcement. With a Payment Orchestration solution in place, airlines can take full control of their payment strategy and adapt quickly to the evolving travel landscape.

Ten reasons why airlines need a Payment Orchestration Platform


1. Increase your authorisation and conversion rates

A Payment Orchestration Platform overcomes many of the factors that limit authorisation rates, enabling airlines to accept more payments and convert more customers. At the front end, offering preferred payment methods and features like one-click payments or split payments increases conversion during checkout. On the back end, optimising transaction routing and using intelligent fraud screening further boosts authorisation rates.

2. Reduce your average payment transaction costs

Dynamic, intelligent transaction routing ensures the optimal acquirer is used for each location, minimising interchange costs. A Payment Orchestration Platform enables airlines to implement a local acquirer strategy and reduce cross-border transaction fees. Routing transactions through a limited number of acquirers can lead to high fees and suboptimal acceptance rates – Payment Orchestration expands your acquirer network to route transactions to the right acquirer at the right time.

3. Regain control of your payment strategy with modern retailing

Relying on a single PSP or a payment gateway from your PSS provider can limit flexibility and increase costs. As airlines move toward modern retailing practices like Offer-Order-Settle-Deliver (OOSD), a Payment Orchestration Platform (POP) enables seamless integration of dynamic pricing, personalised offers, and efficient settlements. By unifying payments across systems and geographies, a POP optimises transaction routing, accelerates the adoption of new payment methods, and reduces reliance on third-party providers. This offers airlines greater control, agility, and the ability to scale with evolving retail strategies.

4. Bring new payment methods to market faster

Payment Orchestration accelerates the roll-out of global or local payment methods – whether card-based or alternative payment methods (APMs). Pre-integration within the platform allows airlines to rapidly activate payment methods that meet the needs of travellers in different markets, enhancing flexibility and reducing time-to-market.

5. Provide a frictionless payment experience

Modern digital commerce has conditioned airline customers to expect frictionless payments. A Payment Orchestration Platform delivers a seamless experience across all channels, helping to reduce abandoned transactions. With preferred payment methods, one-click payments, discreet fraud checks, and the ability to resume interrupted checkouts, it maximises conversions and improves customer satisfaction.


6. Automate your back-end finance processes

Automated payment reconciliation and chargeback management remove the need for time-consuming manual processes. A robust Payment Orchestration Platform automatically receives settlement files from multiple PSPs and acquirers, standardises data formats, reconciles transactions, and analyses chargeback requests, simplifying back-end operations and ensuring accurate financial reporting.


7. Simplify and modernise your existing payment systems

Traditional payment management often adds complexity with tactical, channel-by-channel integrations. A Payment Orchestration Platform reduces this complexity by managing multiple payment partners in a unified way. It offers modern integration layers, streamlines payment processes across channels, and frees airlines from legacy system constraints, making it easier and more cost-effective to add new capabilities.


8. Extract maximum value from your data

Without a Payment Orchestration layer, customer and transaction data can be fragmented across systems, making it difficult to manage. By consolidating all payment transactions in one view, airlines can make data-driven decisions to optimise processing, select the best payment partners, and deliver a personalised customer experience in real time.


9. Enhance fraud protection

A comprehensive Payment Orchestration Platform combines advanced pre-authorisation fraud screening with multiple fraud detection systems and rich customer data. This intelligent approach speeds up payment processes for returning customers by eliminating unnecessary verification and reduces the burden on internal fraud teams, ensuring a smoother payment experience and lower fraud risk.


10. Ensure regulatory compliance

A Payment Orchestration Platform simplifies compliance with industry regulations, including PCI DSS, across all channels. By partnering with a Payment Orchestration provider, airlines can transfer the burden and liability of PCI compliance, streamlining the annual certification process and ensuring adherence to global standards.

The Role of CellPoint Digital’s Next Gen Payment Orchestration Platform


CellPoint Digital’s next-generation Payment Orchestration Platform is redefining the future of airline payments, providing a modern, scalable solution designed to support the industry’s transition to OOSD and modern retailing. Built to handle the complexities of global travel commerce, it streamlines transactions, optimises payment routing, and enhances financial performance – empowering airlines to increase revenue, reduce costs, and deliver seamless customer experiences in an increasingly digital world.

Payment Orchestration API airline

How does it work?


Payment Orchestration is integrated with a merchant’s existing commerce platform. These are typically – but not limited to – digital payment platforms. Through a single API integration, a merchant can add numerous payment methods to their website, mobile app or call centre through wider access to acquirers, PSPs and APM providers. Payment Orchestrators combine and manage payment technologies, processors, and acquirers to automate payment authorisation, transaction routing and settlement.

At first glance, a Payment Orchestration platform resembles a traditional payment gateway, and to the consumer the process is invisible. However, within the platform, multiple decision-making engines are at work. These are applied to ensure the relevant payment methods are presented to the consumer, appropriate fraud measures are being used to minimise false positive and unnecessary rejections, and optimal authorisation routes are selected. All of this is designed to help drive conversions, increase approval rates, and reduce overall costs.